City / regional subreddit
One thread: hundreds of upvotes, dozens of detailed comments: logistics, safety, vibe. 48 hours later it's buried under coffee shop photos. Google might never surface it.
CX & VERIFIED FEEDBACK. NOT TICKETING
You're losing runnersbefore you know why.
~83% of finishers don't come back next year. And they never tell you why on a form. They tell each other, in places you can't see.
Sample organizer site. Not a customer showcase.
Free up to 49 review invites/year · 30-day money-back on paid plans · Beside RunSignup & Race Roster. Not a replacement.
HERE'S WHAT ACTUALLY HURTS
Not timing. Not your banner design. Repeat after the industry: runners don't come back by default.
Roughly ONE in SIX-ish comes back next year (pick your study, directionally it's brutal). That means rebuilding trust every season whether your marketing admits it or not.
Athletes explain "why not" publicly while your inbox shows registration receipts, not experience signal.
Your registration partner collects signups. They don't run your athlete-experience storyline or parked verified proof beside "why should I trust you?"
Bad takes don't disappear because you ignored them. They become "someone told me…" in circles you'll never join.
If you're okay flying blind into next season, leave. If not, scroll.
Pattern (no marquee event required)
This happens after every weekend, big city or small club race. Naming a famous city or branded series isn't the point. The point is: you're not in the room.
Private runners' group
Someone asks "worth it?" The answers are gold, and invisible to you if you're not inside the group. No reply, no closed loop.
Club WhatsApp / Signal
Where bib decisions actually get made. Zero paper trail for the race office. You don't get to fact-check or fix the narrative.
The repeat-rate gap
Runners leave before you know why.
Industry data puts repeat rates near ~17, 20% for many road events. Yet most churn happens in places you cannot see.
What your registration page shows
- Course map, fees, and corral info
- Registration count trending flat or down
- A post-race survey link athletes ignore
Where runners compare races
- Reddit & Facebook groups: "worth it?" threads
- Training partners talking each other out of your early bird
- Reviews with no verified finisher context
~83% of finishers don't return next year. And they rarely tell you why on a form.
YOUR VOLUME
HOW MUCH PER ATHLETE?
HOW MANY FINISHERS WILL YOU REACH FOR REVIEW INVITES IN A BILLING YEAR? WE MATCH THE SMALLEST PLAN THAT COVERS THAT ANNUAL INVITE CAP. ASSUMING ABOUT ONE VERIFIED INVITE PER FINISHER.
/ YR
We pick the smallest tier whose yearly invite allowance still clears your modeled volume. Invite every finisher once to respect the assumption.
Invite caps span your whole Sporting Scouter account, not single events alone. Divide-by-cap math illustrates prepaid yearly price at full utilization; checkout sets tax/local currency.
THE MECHANISM (WHAT THIS ACTUALLY IS)
Not magic. Four moves. Repeatable.
STEP 1: CLAIM
Own your event identity on the platform. You control the page.
STEP 2: COLLECT
Hit athletes in the 2 to 6 week window after results drop. That's when brains are still engaged.
STEP 3: PROVE ON YOUR SITE
Embed verified reviews beside signup. Traffic stays yours. Expectations clarify, without us touching card capture.
STEP 4: HANDLE THE FIRE
When someone slams you off-platform (they will), you already have receipts and a sane place to reply.
VALUE STACK. WHAT THEY GET WHEN THEY LOOK AT YOUR PAGE
- Credibility where athletes decide, not a receipt, not a vibes-only hero banner (reviews + structured ratings).
- Athlete-visible proof that survives your website redesign.
- A feedback loop sponsors and boards recognize as "data," not campfire stories.
- Parity ammo when the race down the highway posts proof and you don't.
BEFORE / AFTER (YOUR ATHLETE'S VIEW)
BEFORE: ANONYMOUS BROCHURE SITE
Date. Fee. Tee sizes. Reads like Every Other Race™, trust stuck at maybe.
AFTER: EXPERIENCE PROOF STACKED NEXT TO SIGNUP
Verified runners, category scores, replies. That's customer experience hygiene, not checkout theatre.
Same traffic. Less doubt. Easier YES.
The phones above are illustrations. Prefer a live page? Our demo site hosts the real Sporting Scouter widget next to fake registration content. Demonstration only.
Pricing for road races
One extra repeat runner covers the year.
Starter fits a single-race season beside RunSignup or Race Roster. Pro covers more invites when you run a series or a second annual edition. Verified feedback beside signup, not instead of it.
Most single-race seasons
Starter
Up to 1500 review invites / year
Per year
$279/yr
One prepaid annual charge
≈ $0.19 per review invite / year at full cap
- Unlimited events (inside your annual cap)
- Organizer + event profiles
- Public-link + certified review invites
- Reply to reviews with context
- Photos, videos, QR flows
- Embeddable review widget (score badge)
- 30-day money-back
30-day money-back · cancel anytime
Best for series & ultras
Pro
Up to 7500 review invites / year
Per year
$759/yr
One prepaid annual charge
≈ $0.10 per review invite / year at full cap
- Everything in Starter
- 5× the review invite cap
- Built for multi-event calendars
- Priority in support queue during crunch weeks
30-day money-back · cancel anytime
Enterprise
Major
7500+ review invites / year
Contact us
Custom terms · SLA
Not ready? Start free , up to 49 review invites in any 365-day period, then upgrade in-app.
30-day money-back
Use it on real athletes beside your stack. If we're not the layer you need, email within 30 days for a straight refund of the period.
Checkout confirms currency and tax. Renewal per organizer terms.
OBJECTIONS. DISPATCHED FAST
If you still have excuses, we've heard them.
You can. Free includes the full verified-review flow and embeddable widget up to 49 invites in any 365-day window. Prove the loop without a card. Paid raises your invite cap; Pro adds analytics. Same page, same widget builder.
Compared to what? Silent churn and reputation scar tissue cost more than proving CX on your domain. And you can start free up to 49 review invites/year while you validate it beside your registration stack.
Congrats. You ALREADY have bad reviews somewhere you can't mute. Difference: on your turf you reply, contextualize, and show the fix timeline.
KEEP THEM FOR PAYMENTS. We're bolt-on proof beside your signup content, not a forklift and not ticketing. Nobody here swipes cards for your race.
RunSignup · Race Roster · Let's Do This. Payments stay on your provider; trust signal is ours.
They won't if your ask arrives on their kid's graduation week. Automated, timed prompts after results outperform buried survey links.
YOUR DOMAIN is the arena. Embed proves experience on turf you already own. Nobody should bet the farm on marketplace foot traffic anyway.
Free: up to 49 review invites in any rolling 365-day period. As the oldest invite ages out, a slot opens. Starter and Pro: your plan cap per billing year, resetting on renewal. Unlimited events on every tier; only invite volume changes.
Yes. Open our sample organizer site with the production review widget embedded: demo.sportingscouter.com. That's demonstration data beside fake registration flows, not a customer case study. But it's the exact embed you'll use.
What road race directors say
Proof beside signup, not another ticketing layer
From early organizers running verified reviews on their registration pages, not paid endorsements.
«We finally had something credible to show beside Register, not just a star average from nowhere.»
Road race director, mid-size city
«The invite timing after results beat our buried survey link by a wide margin.»
Half marathon director, regional series
«Public replies let us close the loop where runners were already comparing races on Reddit.»
City marathon organizer
CLAIM YOUR RACE. CLOSE THE LOOP.
Or keep guessing why last year looked thin. Your call.
Free tier available · Paid plans use secure checkout · We don't sell tickets · Your registration stack keeps payments
Not ready to claim yet?